Mission
The primary mission of our program is to further enhance its distinguished national reputation in education, research, and practice, and to become a leading authority in shaping developments within the field of public relations. Our mission includes conducting theoretical and applied research that is recognized by the national and international academic community; providing a scientific environment conducive to training future public relations professionals; and educating graduates who meet sectoral needs and uphold ethical and societal values. We aim to cultivate individuals who can access, produce, and share knowledge with ease, and who possess the ability to make accurate and timely decisions.
Vision
In an era where communication technologies permeate every aspect of life and where institutions can succeed only by sustaining effective relationships and communication with their target audiences, our core vision is to be a program that offers public relations education at international standards. We aspire to integrate theory and practice, train students who can effectively utilize emerging communication technologies, and foster an innovative, inquisitive, and critically minded academic environment.