Program Outcomes

Defines the fundamental concepts, theories, processes, and models of public relations, advertising, and other promotional disciplines.

Effectively manages processes related to public relations, advertising, and other promotional fields.

Develops an understanding of sustainable improvement and quality within public relations, advertising, and other promotional disciplines.

Applies ethical principles in professional practice by centering universal values such as democracy and human rights.

Evaluates the impact of public relations theories and practices on current or potential situations and issues at both national and international levels.

Effectively applies research methods and techniques relevant to the field.

Assesses social interaction practices from the perspectives of intercultural communication and empathy.

Utilizes communication techniques acquired throughout the learning process and integrates them with the opportunities provided by new technologies in professional practice.

Develops strategies within public relations, advertising, and other promotional disciplines.

Analyzes current national and international approaches, issues, and developments related to the profession.

Lists technical knowledge relevant to public relations, advertising, and other promotional disciplines.

Effectively applies the fundamental processes of public relations and advertising in professional practice.